Yorkshire Bank is proud to support cycling in Yorkshire. The Tour de Yorkshire partnership brings together our customers, communities and colleagues. Yorkshire Bank is delighted to be involved with this world-class event for the third year running, including sponsoring the race’s coveted sprinter jersey.
Cycling participation is a huge part of the bank’s commitment, specifically through the ground-breaking Yorkshire Bank Bike Libraries (YBBLs) initiative. The scheme aims to help get more young people across Yorkshire cycling. Yorkshire Bank is extremely pleased that the YBBLs will return for a second year as an Official Partner to Stage 3 of the Tour.
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Cycling is one of the sports to which, Tissot, the number one Swiss traditional watchmaker in terms of volume and a member of the Swatch Group – the world’s largest watch producer and distributor – is most committed. It has been a sponsor of cycling events for over 50 years, including for the Tour de France from 1988 to 1992. Tissot further enhances its commitment by its association to the International Cycling Union (UCI) in 1995. These sponsorships are a mean for Tissot to attract a wide audience of people who can associate themselves with this sport based on endurance and achievement. Further to this partnership, Tissot becomes Official Timekeeper and Sponsor of the World Championships of road, track, mountain bike, BMX and the World Cup Classics track series as well as the Mountain Bike World Cup. Since 2016, Tissot is proud to be back as Official Timekeeper of the Tour de France, one of the most prestigious road cycling events in the world.
As part of the legacy of the Tour de France, Yorkshire Bank Bike Libraries have been established across the county in a bid to give every child in Yorkshire free access to a bike. Set up by Welcome to Yorkshire and supported by Yorkshire Bank, the scheme has already delivered over 35,000 opportunities to cycle at over 40 bike libraries, using bikes donated by the people of Yorkshire. Yorkshire Bank Bike Libraries are delighted to be returning for a second year as Stage 3 partners. To find your nearest Bike Library or Donation Station, visit www.bikelibraries.co.uk or follow on Twitter @bikelibraries