Tour de Yorkshire

Official Suppliers

With thanks to our Official Suppliers


LE COQ SPORTIF Official Jersey Supplier

Le Coq Sportif

Since 2012, the French brand Le Coq Sportif has made its highly technical products and tailor-made services available to the Tour de France’s riders.

The official partner of the third biggest sporting event in the world and of many emblematic cycling races such as La Vuelta, Paris-Nice and Critérium du Dauphiné, Le Coq Sportif also supports enthusiasts, in particular on L’Étape du Tour, the benchmark event on the amateur cycling calendar. Discover our “Cyclisme Performance” collections, which take advantage of the technological advances developed for the leaders of the Tour de France, in Le Coq Sportif boutiques and on


JCT600 Official Car Retailer


JCT 600

Mercedes-Benz is synonymous with style and formidable engineering. At the forefront of the automotive industry, they never fail to produce exciting and innovative technology. At JCT600 we are immensely proud to be trusted Mercedes-Benz dealers.

With over 20 years’ experience of working together, we strive to deliver the best customer experience in partnership with one of the world’s leading motoring manufacturers. Our Mercedes dealerships can be found in York, Harrogate, Doncaster, Sheffield and Chesterfield.


MUGSHOT Official Snack Supplier and supporter of youngest female rider



As one of Yorkshire’s biggest and most successful food brands, Mug Shot is proud to be associated with the Tour de Yorkshire for the second successive year.  As well as an official supplier, this year we are delighted to be the supporter of the youngest female rider.  Mug Shot is a range of great tasting, convenient and, healthy pasta and noodle snacks which are lovingly made at one of our sites in Leeds. With a range of 18 ‘Mugelicious’ flavours from Roast Chicken and, Tomato and Herb to Sweet & Sour and, Peri Peri there’s one to satisfy every appetite. Containing less than 2% fat and, with no artificial colours or preservatives, Mug Shot makes a healthy alternative to the lunchtime sandwich and is ready to enjoy in just 5 minutes. For more information, check out our website at


MAVIC Official Technical Assistance


Mavic, your trusted partner for 128 years. Mavic, established in 1889 is a French manufacturer of integrated Wheel-Tyre systems for maximum performance, plus components for discerning cyclists to professional racers. Mavic designs in the Alps in Annecy, France and develops leading innovative technologies for its comprehensive rider’s equipment range. Mavic is also on the road at your side on the largest sportive events with its neutral yellow and black technical assistance. More detailed information on our website at, Facebook page, Instagram and Twitter channels.