Tour de Yorkshire

Women's Race Sponsors

With thanks to our Women's Race Sponsors

ASDA Official Naming Partner


Following on from our involvement in the Grand Départ for the Tour de France in 2014, we are proud to be sponsoring the Women’s Tour de Yorkshire race. Our customers and colleagues have told us that they would love us to take an active role in providing information on the benefits of physical activity and help them live more active lifestyles. So it’s our responsibility as a business to help educate and encourage young people to take part in sport and be active.

As a Yorkshire business we can’t think of a better way to do this than being part of the Women’s Tour de Yorkshire – we know the passion the county has for cycling and it’s exciting to be part of the event. Andy Clarke, Asda President and CEO said: “It’s a privilege to be supporting the Women’s Tour de Yorkshire race and helping to raise the profile of women’s sports. In 2014 Asda was the official partner of the Tour Makers for the Yorkshire Grand Départ, which was a resounding success. We’re incredibly proud of our Yorkshire roots and wanted to remain part of this exciting legacy that works to bring communities together in celebration of an amazing sport set against the backdrop of an unbeatable county.”

We are also excited to work with Welcome to Yorkshire and A.S.O. to make the Asda Women’s Tour de Yorkshire the most valuable women’s cycle race in the world. This will raise the profile of the women’s cyling, and shine the spotlight on Yorkshire, showing the world how we celebrate sport.

Our three-year sponsorship of the race is part of Asda’s ongoing commitment to helping and being part of communities. This covers everything from supporting charities such as Tickled Pink Breast Cancer Care and Tommy’s, and our Asda Active initiative where our colleagues support school sports days and sporting events.


VIRGIN TRAINS - Queen of the Mountains

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We’re proud to support cycling in Yorkshire. Our partnership with the Tour de Yorkshire helps us bring together our customers, communities and colleagues. It’s a celebration of cycling that showcases all that’s great about the region. A celebration we’re excited to be a part of. Yorkshire is a county that’s at the heart of our route. It’s a place we’re committed to and a place we love to shout about. So come and join us for the Tour de Yorkshire and fall in love with the region yourself. From the excitement of getting up close and personal to the race as the rider’s power their way to the finish line, to exploring the stunning countryside and discovering the vibrant cities. There’s so much going on in Yorkshire. Why not stay for a few days and enjoy it all?



AUNT BESSIE’S Official Partner - Sprint

Aunt Bessies

At Aunt Bessie’s we’re proud of our Northern roots. Our business was born in Yorkshire (and remains in Yorkshire) where we make the millions of Yorkshire puds and tasty treats loved by people up and down the country every week. We’re part of the William Jackson Food Group, a family business with 2,000 colleagues, built on the success of William Jackson who opened his first shop in Hull 162 years ago.

We started making Yorkshire puddings when Butlins Holiday Camps approached us back in 1974. Thirty years on and Aunt Bessie’s is still delivering a whole host of delicious food people know they can rely on; from roast dinner staples to seriously yummy midweek meals that take a matter of minutes to cook.

Our values are really important to us, as are our people and the community in which we operate. We were avid supporters of the Tour de Yorkshire last year, which inspired a group of our own colleagues to cycle across the country for charity. We’re really proud to be sponsoring the Women’s Sprint in what will no doubt prove to be another fantastic cycling event this year.


MUGSHOT Official Snack Supplier and supporter of youngest female rider



As one of Yorkshire’s biggest and most successful food brands, Mug Shot is proud to be associated with the Tour de Yorkshire for the second successive year.  As well as an official supplier, this year we are delighted to be the supporter of the youngest female rider.  Mug Shot is a range of great tasting, convenient and, healthy pasta and noodle snacks which are lovingly made at one of our sites in Leeds. With a range of 18 ‘Mugelicious’ flavours from Roast Chicken and, Tomato and Herb to Sweet & Sour and, Peri Peri there’s one to satisfy every appetite. Containing less than 2% fat and, with no artificial colours or preservatives, Mug Shot makes a healthy alternative to the lunchtime sandwich and is ready to enjoy in just 5 minutes. For more information, check out our website at


FLYBE / DONCASTER SHEFFIELD AIRPORT - Official partner - Team Classification

Flybe Doncaster Sheffield Airport logo

Yorkshire’s Doncaster Sheffield Airport and airline partner Flybe are proud to support the Tour De Yorkshire.  Flybe operates ten routes from Doncaster Sheffield Airport including direct links to Paris, Amsterdam, Dublin and Berlin which will bring a number of visitors to the heart of race. Doncaster Sheffield Airport is easy to reach thanks to the Great Yorkshire Way motorway link road from the M18 meaning all race stages are not far away. Steve Gill, chief executive of Doncaster Sheffield Airport, said: “This event is the showcase sporting event of our region, bringing together our customers and communities in a fantastic celebration of cycling”.