Following on from our involvement in the Grand Départ for the Tour de France in 2014, we are proud to be sponsoring the Women’s Tour de Yorkshire race. Our customers and colleagues have told us that they would love us to take an active role in providing information on the benefits of physical activity and help them live more active lifestyles. So it’s our responsibility as a business to help educate and encourage young people to take part in sport and be active.
As a Yorkshire business we can’t think of a better way to do this than being part of the Women’s Tour de Yorkshire – we know the passion the county has for cycling and it’s exciting to be part of the event. Andy Clarke, Asda President and CEO said: “It’s a privilege to be supporting the Women’s Tour de Yorkshire race and helping to raise the profile of women’s sports. In 2014 Asda was the official partner of the Tour Makers for the Yorkshire Grand Départ, which was a resounding success. We’re incredibly proud of our Yorkshire roots and wanted to remain part of this exciting legacy that works to bring communities together in celebration of an amazing sport set against the backdrop of an unbeatable county.”
We are also excited to work with Welcome to Yorkshire and A.S.O. to make the Asda Women’s Tour de Yorkshire the most valuable women’s cycle race in the world. This will raise the profile of the women’s cyling, and shine the spotlight on Yorkshire, showing the world how we celebrate sport.
Our three-year sponsorship of the race is part of Asda’s ongoing commitment to helping and being part of communities. This covers everything from supporting charities such as Tickled Pink Breast Cancer Care and Tommy’s, and our Asda Active initiative where our colleagues support school sports days and sporting events.
At Aunt Bessie’s we’re proud of our Northern roots. Our business was born in Yorkshire (and remains in Yorkshire) where we make the millions of Yorkshire puds and tasty treats loved by people up and down the country every week. We’re part of the William Jackson Food Group, a family business with 2,000 colleagues, built on the success of William Jackson who opened his first shop in Hull 162 years ago.
We started making Yorkshire puddings when Butlins Holiday Camps approached us back in 1974. Thirty years on and Aunt Bessie’s is still delivering a whole host of delicious food people know they can rely on; from roast dinner staples to seriously yummy midweek meals that take a matter of minutes to cook.
Our values are really important to us, as are our people and the community in which we operate. We were avid supporters of the Tour de Yorkshire last year, which inspired a group of our own colleagues to cycle across the country for charity. We’re really proud to be sponsoring the Women’s Sprint in what will no doubt prove to be another fantastic cycling event this year.