Our Sponsors


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Yorkshire Bank is proud to support cycling in Yorkshire. The Tour de Yorkshire partnership brings together our customers, communities and colleagues. Yorkshire Bank is delighted to be involved with this world-class event for the fourth year running.

Cycling participation is a huge part of the bank’s commitment, specifically through the ground-breaking Yorkshire Bank Bike Libraries (YBBLs) initiative.

For more information visit www.ybonline.co.uk or follow on Twitter @yorkshirebank


As part of the legacy of the Tour de France, Yorkshire Bank Bike Libraries have been established across the county in a bid to give every child in Yorkshire free access to a bike. Set up by Welcome to Yorkshire and supported by Yorkshire Bank, the scheme has already delivered over 51,000 opportunities to cycle at over 47 bike libraries, using bikes donated by the people of Yorkshire. Yorkshire Bank Bike Libraries are delighted to be returning as official partners of the Tour de Yorkshire for a third year. To find your nearest Bike Library or Donation Station, visit www.bikelibraries.co.uk or follow on Twitter @bikelibraries or on Facebook.


We’re proud to support cycling in Yorkshire. Our partnership with the Tour de Yorkshire helps us bring together our customers, communities and colleagues. It’s a celebration of cycling that showcases all that’s great about the region. A celebration we’re excited to be a part of. Yorkshire is a county that’s at the heart of our route. It’s a place we’re committed to and a place we love to shout about. So come and join us for the Tour de Yorkshire and fall in love with the region yourself. From the excitement of getting up close and personal to the race as the rider’s power their way to the finish line, to exploring the stunning countryside and discovering the vibrant cities. There’s so much going on in Yorkshire. Why not stay for a few days and enjoy it all?



Accelerating digital transformation with Dimension Data.

Dimension Data uses the power of technology to help you achieve great things in the digital era. This is a time for greatness. Technology and data hold the key to transforming your business in ways we’re only starting to recognise. Unleash the power of data with digital infrastructure; respond smarter and faster with hybrid cloud; evolve your employee experience with workspaces for tomorrow; risk less while achieving more with cybersecurity; and explore new ways of serving your customers with customer experience. Dimension Data delivers for you wherever you are, at every stage of your technology journey. Accelerate your ambition.




Following on from our involvement in the Grand Départ for the Tour de France in 2014, we are proud to be sponsoring the Women’s Tour de Yorkshire race. Our customers and colleagues have told us that they would love us to take an active role in providing information on the benefits of physical activity and help them live more active lifestyles. So it’s our responsibility as a business to help educate and encourage young people to take part in sport and be active. 

As a Yorkshire business we can’t think of a better way to do this than being part of the Women’s Tour de Yorkshire – we know the passion the county has for cycling and it’s exciting to be part of the event. Andy Clarke, Asda President and CEO said: “It’s a privilege to be supporting the Women’s Tour de Yorkshire race and helping to raise the profile of women’s sports. In 2014 Asda was the official partner of the Tour Makers for the Yorkshire Grand Départ, which was a resounding success. We’re incredibly proud of our Yorkshire roots and wanted to remain part of this exciting legacy that works to bring communities together in celebration of an amazing sport set against the backdrop of an unbeatable county.” 

We are also excited to work with Welcome to Yorkshire and A.S.O. to make the Asda Women’s Tour de Yorkshire the most valuable women’s cycle race in the world. This will raise the profile of the women’s cyling, and shine the spotlight on Yorkshire, showing the world how we celebrate sport. 

Our sponsorship of the race is part of Asda’s ongoing commitment to helping and being part of communities. This covers everything from supporting charities such as Tickled Pink Breast Cancer Care and Tommy’s, and our Asda Active initiative where our colleagues support school sports days and sporting events.



As one of Yorkshire’s biggest and most successful food brands, Mug Shot is proud to be associated with the Tour de Yorkshire for the third successive year. As well as an official supplier, this year we are delighted to be the supporter of the youngest female rider.  Mug Shot is a range of great tasting, convenient and, healthy pasta and noodle snacks which are lovingly made at one of our sites in Leeds. With a range of 18 ‘Mugelicious’ flavours from Roast Chicken and, Tomato and Herb to Sweet & Sour and, Peri Peri there’s one to satisfy every appetite. Containing less than 2% fat and, with no artificial colours or preservatives, Mug Shot makes a healthy alternative to the lunchtime sandwich and is ready to enjoy in just 5 minutes. For more information, check out our website at www.mugshot.co.uk

In 2014, Le Grand Depart passed by our brewery gate. It was such a momentous occasion it’s something we still talk about to this day so when the chance came up to support the Tour de Yorkshire we jumped at it!

Our hometown of Masham, North Yorkshire, has seen lots of cycling action following the first Tour de Yorkshire three years ago and as passionate fans of international cycling, we’re proud to see our wonderful home county showcased on the international cycling stage.

It promises to be a cracking weekend and it will be fantastic to see the support of communities coming together across the region to celebrate the event. 

What better way to watch the racing than with a pint of Black Sheep? Find out more...

Enjoy the race!



Sky Betting & Gaming – The Tour Makers’ Champion

As one of Yorkshire’s fastest growing companies employing over 1300 staff in Leeds and Sheffield, Sky Betting & Gaming is proud to support the people who volunteer their time and energy as Tour de Yorkshire Tour Makers. From our origins in Harrogate to the tremendous growth we’ve achieved in the last few years Yorkshire, its people, places and economic environment, have been instrumental to our success.

Our employees are not only race enthusiasts, sportive riders, bike commuters, and passionate advocates for cycling, but they are also committed to making a positive difference to the communities in which they grow and develop their careers - whether that’s by donating to local charities, volunteering in the community or banging the drum for our region. So not only will we be providing kit to the 1800 volunteers needed to make the race a success, we’ll also be lending our own helping hands over the weekend of the Tour by volunteering Tour Makers of our own. We can’t wait. https://skybetcareers.com/



Since 2012, the French brand Le Coq Sportif has made its highly technical products and tailor-made services available to the Tour de France’s riders.

The official partner of the third biggest sporting event in the world and of many emblematic cycling races such as La Vuelta, Paris-Nice and Critérium du Dauphiné, Le Coq Sportif also supports enthusiasts, in particular on L’Étape du Tour, the benchmark event on the amateur cycling calendar. Discover our “Cyclisme Performance” collections, which take advantage of the technological advances developed for the leaders of the Tour de France, in Le Coq Sportif boutiques and on lecoqsportif.com


Cycling is one of the sports to which, Tissot, the number one Swiss traditional watchmaker in terms of volume and a member of the Swatch Group – the world’s largest watch producer and distributor – is most committed. It has been a sponsor of cycling events for over 50 years, including for the Tour de France from 1988 to 1992. Tissot further enhances its commitment by its association to the International Cycling Union (UCI) in 1995. These sponsorships are a mean for Tissot to attract a wide audience of people who can associate themselves with this sport based on endurance and achievement. Further to this partnership, Tissot becomes Official Timekeeper and Sponsor of the World Championships of road, track, mountain bike, BMX and the World Cup Classics track series as well as the Mountain Bike World Cup. Since 2016, Tissot is proud to be back as Official Timekeeper of the Tour de France, one of the most prestigious road cycling events in the world.



Mavic, your trusted partner for 128 years. Mavic, established in 1889 is a French manufacturer of integrated Wheel-Tyre systems for maximum performance, plus components for discerning cyclists to professional racers. Mavic designs in the Alps in Annecy, France and develops leading innovative technologies for its comprehensive rider’s equipment range. Mavic is also on the road at your side on the largest sportive events with its neutral yellow and black technical assistance. More detailed information on our website at www.mavic.com, Facebook page, Instagram and Twitter channels.


Born from a passion for sports and their thirty-year experience in the pharmaceutical sector, NAMEDSPORT intends to become the go-to brand for the integration of food supplements and sports.

Sports nutrition is the tool at the disposal of the sportsman to support energy supply, promote recovery and to prevent some problems related to intensive sport. NAMEDSPORT only uses the best ingredients to ensure high quality and support them with the latest scientific research.

Reach your goals faster with NAMEDSPORT.



At the root of all the best seed varieties. Nearly one in five hectares across Europe has been sown with an RAGT variety and almost a third of the pasta made in France and Italy uses flour from RAGT durum wheat varieties. You’ll even find our products in some of Europe’s most famous sporting venues: the iconic greens of the Royal & Ancient Golf Club in St Andrew’s were planted with RAGT amenity grasses.

RAGT was founded in 1919 by farmers in Aveyron. The company’s continuing success derives from maintaining a local approach to the business while conducting ground-breaking research and development on an international scale.

Discover a range of seed varieties you can have total confidence in. Explore our website to find out how you can grow to expect the best.


The Stages

Our Sponsors

The Tour de Yorkshire would not be possible without the support of our fantastic partners.

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