General entries open as routes announced for Yorkshire’s famous sportive
Organisers expect high demand for the fourth annual Maserati Tour de Yorkshire Ride as cyclists set their New Year goals
General entries are now open for the Maserati Tour de Yorkshire Ride 2018; the iconic and infamously tough legacy sportive of the Grand Départ 2014. Taking place on Sunday 6 May from Woodhouse Moore in Leeds and finishing on The Headrow, six thousand amateur cyclists will have the chance to ride key sections of the Tour de Yorkshire’s final stage just hours before the pros.
Organisers have seen record numbers of entries at the ‘Mystery Location’ price, with a quarter of the places taken before the location of the ride was announced to be in Leeds.
Today the routes for the ride have also been revealed. Taking place on the same roads as 2014 Tour de France Stage 1, the event offers stunning cycling through the county. With three distances available, there are routes suitable for all levels of ability; long (129km / 2059m of climbing), medium (84km / 1228m of climbing), and short (49km / 600m of climbing).
The expert route designers have described the undulating route as “bringing new meaning to the phrase ‘up-hill and down dale’”. New for 2018, in partnership with Strava, there will be segment challenges on closed road sections at Greenhow Hill and Black Hill Lane, with King of the Mountain, Queen of the Mountain and Sprint Jerseys up for grabs. Riders can also compare their times against the pros who will ride on the exact same stretch of road later in the day.
Cyclists will be supported with feed stations on the route, stocked with high performance energy products from nutrition partner Optimum Nutrition, and can expect to receive pre-ride and on course mechanical help from mobile bike mechanic solution, VonCrank.
Nick Rusling, CEO of the sportive organisers Human Race, said: "We say it every year, but the route this year is exceptionally tough – Yorkshire never fails. Cyclists will be tackling the same brutal climbs as the pros, and it’ll be made worthwhile when they cross the same finish line with the same roaring crowds. There’s no other UK sportive quite like it.”
Sir Gary Verity, Chief Executive of Welcome to Yorkshire, said; “What’s so fantastic about the event being in Leeds is that it makes it accessible for people to travel from across the UK and overseas to take part. The reason this event is so iconic is the pride and passion that the people of Yorkshire show whenever the eyes of the UK and the world are on our county.”
Peter Denton, Region Manager Maserati North Europe, said: “This is an exceptionally exciting event to be a part of, and we are looking forward to the fourth edition. The route certainly presents challenges for the 2018 riders. If it all gets too much, we’ll pick you up in our beautiful sweep vehicles.”
This event also makes a serious fundraising challenge, and there are still places available with the official charity partners including; Maggie’s, Yorkshire Air Ambulance, Jane Tomlinson Appeal, Prostate Cancer UK, Alzheimer’s Society, and Cancer Research UK.
For full details of the route and to secure a place, visit the Sportive page.
For further information please contact:
Beki Cadd
T: +44(0)208 391 3913
