Soreen the latest partner to join the TDY official suppliers
The makers of Britain’s most famous malt loaf are the latest partner to join the Tour de Yorkshire list of official suppliers.
Soreen has produced a bite size version of their well-loved malt loaf, perfect for keeping energy levels at their peak.
The company, which makes a variety of products using the famously soft and squidgy malt loaf recipe, has produced the energy giving cake bar that can be enjoyed not only by cyclists, but also spectators and families alike.
Soreen will be taking part in the Tour de Yorkshire publicity caravan, which is a convoy of brightly coloured sponsors’ and suppliers’ vehicles travelling ahead of the riders, meeting the public and giving out samples.
Sir Gary Verity, Chief Executive of Welcome to Yorkshire said: “It’s great to have Soreen involved. They already have a lot of experience sponsoring cycling events and professional riders up and down the country and so it’s very fitting that they wanted to get involved in the Tour de Yorkshire. We’re pleased to have them on board.”
Mark Simester, Managing Director at Soreen said: "We are proud and excited to be an official sponsor of the Tour de Yorkshire, which is gaining in popularity every year. Our Malt Loaf Bars are the perfect size for people to consume whilst cycling and provide a much needed source of slow release energy.
“We are continually expanding our reach throughout the UK with product innovation and sponsorship development. This year, we are partnering with various sporting events in line with our growth strategy and are keeping up our commitment to support healthy living and active lifestyles.”
