WITH THANKS TO OUR RACE SPONSORS
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Yorkshire Bank is proud to support cycling in Yorkshire. The Tour de Yorkshire partnership brings together our customers, communities and colleagues. Yorkshire Bank is delighted to be involved with this world-class event for the fourth year running.
Cycling participation is a huge part of the bank’s commitment, specifically through the ground-breaking Yorkshire Bank Bike Libraries (YBBLs) initiative.
As part of the legacy of the Tour de France, Yorkshire Bank Bike Libraries have been established across the county in a bid to give every child in Yorkshire free access to a bike. Set up by Welcome to Yorkshire and supported by Yorkshire Bank, the scheme has already delivered over 51,000 opportunities to cycle at over 47 bike libraries, using bikes donated by the people of Yorkshire. Yorkshire Bank Bike Libraries are delighted to be returning as official partners of the Tour de Yorkshire for a third year. To find your nearest Bike Library or Donation Station, visit www.bikelibraries.co.uk or follow on Twitter @bikelibraries or on Facebook.
We’re proud to support cycling in Yorkshire. Our partnership with the Tour de Yorkshire helps us bring together our customers, communities and colleagues. It’s a celebration of cycling that showcases all that’s great about the region. A celebration we’re excited to be a part of. Yorkshire is a county that’s at the heart of our route. It’s a place we’re committed to and a place we love to shout about. So come and join us for the Tour de Yorkshire and fall in love with the region yourself. From the excitement of getting up close and personal to the race as the rider’s power their way to the finish line, to exploring the stunning countryside and discovering the vibrant cities. There’s so much going on in Yorkshire. Why not stay for a few days and enjoy it all?
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Following on from our involvement in the Grand Départ for the Tour de France in 2014, we are proud to be sponsoring the Women’s Tour de Yorkshire race. Our customers and colleagues have told us that they would love us to take an active role in providing information on the benefits of physical activity and help them live more active lifestyles. So it’s our responsibility as a business to help educate and encourage young people to take part in sport and be active.
As a Yorkshire business we can’t think of a better way to do this than being part of the Women’s Tour de Yorkshire – we know the passion the county has for cycling and it’s exciting to be part of the event. Andy Clarke, Asda President and CEO said: “It’s a privilege to be supporting the Women’s Tour de Yorkshire race and helping to raise the profile of women’s sports. In 2014 Asda was the official partner of the Tour Makers for the Yorkshire Grand Départ, which was a resounding success. We’re incredibly proud of our Yorkshire roots and wanted to remain part of this exciting legacy that works to bring communities together in celebration of an amazing sport set against the backdrop of an unbeatable county.”
We are also excited to work with Welcome to Yorkshire and A.S.O. to make the Asda Women’s Tour de Yorkshire the most valuable women’s cycle race in the world. This will raise the profile of the women’s cyling, and shine the spotlight on Yorkshire, showing the world how we celebrate sport.
Our sponsorship of the race is part of Asda’s ongoing commitment to helping and being part of communities. This covers everything from supporting charities such as Tickled Pink Breast Cancer Care and Tommy’s, and our Asda Active initiative where our colleagues support school sports days and sporting events.
As Yorkshire’s leading independent fleet provider, we’re delighted to be the 'Official Vehicle Partner' of the Tour de Yorkshire.
Here at Global we’re privileged to support extraordinary endeavours and elite sports teams across the region, including Leeds United FC and the Leeds Rhinos. Sport at the highest level is synonymous with Global and our values. We recognise the dedication of the riders and teams, and we bring the same commitment to our vital role in delivering the operational support that underpins this great event.
Global is proud to be contributing Extraordinary Fleet Solutions, as the driving force behind the Tour.
As one of Yorkshire’s biggest and most successful food brands, Mug Shot is proud to be associated with the Tour de Yorkshire for the third successive year. As well as an official supplier, this year we are delighted to be the supporter of the youngest female rider. Mug Shot is a range of great tasting, convenient and, healthy pasta and noodle snacks which are lovingly made at one of our sites in Leeds. With a range of 18 ‘Mugelicious’ flavours from Roast Chicken and, Tomato and Herb to Sweet & Sour and, Peri Peri there’s one to satisfy every appetite. Containing less than 2% fat and, with no artificial colours or preservatives, Mug Shot makes a healthy alternative to the lunchtime sandwich and is ready to enjoy in just 5 minutes. For more information, check out our website at www.mugshot.co.uk
In 2014, Le Grand Depart passed by our brewery gate. It was such a momentous occasion it’s something we still talk about to this day so when the chance came up to support the Tour de Yorkshire we jumped at it!
Our hometown of Masham, North Yorkshire, has seen lots of cycling action following the first Tour de Yorkshire three years ago and as passionate fans of international cycling, we’re proud to see our wonderful home county showcased on the international cycling stage.
It promises to be a cracking weekend and it will be fantastic to see the support of communities coming together across the region to celebrate the event.
What better way to watch the racing than with a pint of Black Sheep? Find out more...
Enjoy the race!
Soreen, the UK’s favourite Malt Loaf brand has been fuelling cyclists for 80 years. The perfect ratio of 2:3 slow/fast release energy, its great taste and low fat content makes Soreen the perfect energy source for cyclists of all abilities, from the elites of the peloton to family outings in the park.
This year Soreen want to get more people cycling and have partnered with Halfords to give away £250 cycling vouchers every day until 30th August. In addition to this, Soreen are offering lots of helpful information to make getting out with the bike nice and easy, ranging from cycle tips to local cycle routes. Check out www.soreen.com to learn more.
Sky Betting & Gaming – The Tour Makers’ Champion
As one of Yorkshire’s fastest growing companies employing over 1300 staff in Leeds and Sheffield, Sky Betting & Gaming is proud to support the people who volunteer their time and energy as Tour de Yorkshire Tour Makers. From our origins in Harrogate to the tremendous growth we’ve achieved in the last few years Yorkshire, its people, places and economic environment, have been instrumental to our success.
Our employees are not only race enthusiasts, sportive riders, bike commuters, and passionate advocates for cycling, but they are also committed to making a positive difference to the communities in which they grow and develop their careers - whether that’s by donating to local charities, volunteering in the community or banging the drum for our region. So not only will we be providing kit to the 1800 volunteers needed to make the race a success, we’ll also be lending our own helping hands over the weekend of the Tour by volunteering Tour Makers of our own. We can’t wait. https://skybetcareers.com
Yorkshire’s Doncaster Sheffield Airport are proud to support the Tour De Yorkshire. Doncaster Sheffield Airport is easy to reach thanks to the Great Yorkshire Way motorway link road from the M18 meaning all race stages are not far away.
Significant recent investment of over £100 million includes a brand new terminal. With one of the UK’s longest runways, Doncaster Sheffield Airport has the capacity to handle all types of international aviation including charter, scheduled, long haul, freight, general and business aviation.
Steve Gill, chief executive of Doncaster Sheffield Airport, said: “This event is the showcase sporting event of our region, bringing together our customers and communities in a fantastic celebration of cycling”.
Ready to raise a glass after a long day supporting your cycling heroes?
Whether you’re cutting back on the alcohol, or designated driver to the Tour this year, don’t worry, we’ve got you covered! We’re serving up the UK’s best-selling alcohol free wine, Eisberg so that you can celebrate a great day of high-octane cycling action – without the alcohol.
Available to enjoy at the finish line and throughout in a crisp Sauvignon Blanc, and a delightfully fresh and light Sparkling Blanc and from only 26 Kcal per 125ml glass - Eisberg guarantees that there really is something for everyone at the event.
Andrew Turner, of Eisberg comments: “Whether you follow the cycling scene throughout the year or are simply planning on enjoying a day out in your local community, we think it’s important that if you are not having a drink, for whatever reason, you are able to feel part of the occasion.
“We see a real connection in the passion that the Tour de Yorkshire brings to everyone that attends and simply put, we’ll be on-hand to help everyone celebrate after a long day in the saddle or on the sidelines.”
Peter Dodd, of Welcome to Yorkshire said: “We’re delighted to have Eisberg on board as the official alcohol free wine of the Tour de Yorkshire. It’s the perfect refreshing drink whether you’ve been spectating or cycling, and we’re sure everyone will enjoy sampling this at each of the finish lines this week.”
Since 2012, the French brand Le Coq Sportif has made its highly technical products and tailor-made services available to the Tour de France’s riders.
The official partner of the third biggest sporting event in the world and of many emblematic cycling races such as La Vuelta, Paris-Nice and Critérium du Dauphiné, Le Coq Sportif also supports enthusiasts, in particular on L’Étape du Tour, the benchmark event on the amateur cycling calendar. Discover our “Cyclisme Performance” collections, which take advantage of the technological advances developed for the leaders of the Tour de France, in Le Coq Sportif boutiques and on lecoqsportif.com
Cycling is one of the sports to which, Tissot, the number one Swiss traditional watchmaker in terms of volume and a member of the Swatch Group – the world’s largest watch producer and distributor – is most committed. It has been a sponsor of cycling events for over 50 years, including for the Tour de France from 1988 to 1992. Tissot further enhances its commitment by its association to the International Cycling Union (UCI) in 1995. These sponsorships are a mean for Tissot to attract a wide audience of people who can associate themselves with this sport based on endurance and achievement. Further to this partnership, Tissot becomes Official Timekeeper and Sponsor of the World Championships of road, track, mountain bike, BMX and the World Cup Classics track series as well as the Mountain Bike World Cup. Since 2016, Tissot is proud to be back as Official Timekeeper of the Tour de France, one of the most prestigious road cycling events in the world.
Mavic, your trusted partner for 128 years. Mavic, established in 1889 is a French manufacturer of integrated Wheel-Tyre systems for maximum performance, plus components for discerning cyclists to professional racers. Mavic designs in the Alps in Annecy, France and develops leading innovative technologies for its comprehensive rider’s equipment range. Mavic is also on the road at your side on the largest sportive events with its neutral yellow and black technical assistance. More detailed information on our website at www.mavic.com, Facebook page, Instagram and Twitter channels.
NAMEDSPORT> is proud to be the Official Sports Nutrition partner for The Tour de Yorkshire.
Born from a passion for sports and all things cycling, NAMEDSPORT> sponsor some of the most prestigious road cycling events across the globe. In 2018 NAMEDSPORT> remains the Official Sponsor of both the Giro d’Italia and La Vuelta. We are also the Official Sports Nutrition supplier to some of the most prestigious UCI World Tour Cycling Teams including Astana, Trek-Segafredo, Bahrain-Merida and UAE Team Emirates. As their official nutritional partner, the teams rely on our products to satisfy their exacting demands before, during and after each race. Our range of Sports Nutrition products provides the teams with the nutrients required to optimize in-race performance and to assist post-race recovery.
NAMEDSPORT> has over 30 years’ experience as a leader in the field of Natural Medicine and was launched with the aim of promoting a healthy, innovative and effective collaboration between sports medicine and sports performance.
NAMEDSPORT> only uses effective, cutting-edge formulas containing first-rate ingredients in our products, carefully developed by a dedicated research team of leading coaches, professional athletes, scientific researchers, and nutritionists. All NAMEDSPORT> products comply with national and European regulations.
If you are serious about cycling, look out for us at the Tour de Yorkshire and come and sample our NAMEDSPORT> Superfood!
For more information about NAMEDSPORT> Sports Nutrition Products, the latest news on our UCI Cycling Teams and Cycling Event Partnerships visit: www.namedsport.com
At the root of all the best seed varieties. Nearly one in five hectares across Europe has been sown with an RAGT variety and almost a third of the pasta made in France and Italy uses flour from RAGT durum wheat varieties. You’ll even find our products in some of Europe’s most famous sporting venues: the iconic greens of the Royal & Ancient Golf Club in St Andrew’s were planted with RAGT amenity grasses.
RAGT was founded in 1919 by farmers in Aveyron. The company’s continuing success derives from maintaining a local approach to the business while conducting ground-breaking research and development on an international scale.
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