Our Sponsors


Interested in sponsorship of the Tour de Yorkshire? Click here... 


Following on from our involvement in the Grand Départ for the Tour de France in 2014, we are proud to be sponsoring the Women’s Tour de Yorkshire race. Our customers and colleagues have told us that they would love us to take an active role in providing information on the benefits of physical activity and help them live more active lifestyles. So it’s our responsibility as a business to help educate and encourage young people to take part in sport and be active. 

As a Yorkshire business we can’t think of a better way to do this than being part of the Women’s Tour de Yorkshire – we know the passion the county has for cycling and it’s exciting to be part of the event. Andy Clarke, Asda President and CEO said: “It’s a privilege to be supporting the Women’s Tour de Yorkshire race and helping to raise the profile of women’s sports. In 2014 Asda was the official partner of the Tour Makers for the Yorkshire Grand Départ, which was a resounding success. We’re incredibly proud of our Yorkshire roots and wanted to remain part of this exciting legacy that works to bring communities together in celebration of an amazing sport set against the backdrop of an unbeatable county.” 

We are also excited to work with Welcome to Yorkshire and A.S.O. to make the Asda Women’s Tour de Yorkshire the most valuable women’s cycle race in the world. This will raise the profile of the women’s cyling, and shine the spotlight on Yorkshire, showing the world how we celebrate sport. 

Our sponsorship of the race is part of Asda’s ongoing commitment to helping and being part of communities. This covers everything from supporting charities such as Tickled Pink Breast Cancer Care and Tommy’s, and our Asda Active initiative where our colleagues support school sports days and sporting events.


We’re proud to support cycling in Yorkshire. Our partnership with the Tour de Yorkshire helps us bring together our customers, communities and colleagues. It’s a celebration of cycling that showcases all that’s great about the region. A celebration we’re excited to be a part of. Yorkshire is a county that’s at the heart of our route. It’s a place we’re committed to and a place we love to shout about. So come and join us for the Tour de Yorkshire and fall in love with the region yourself. From the excitement of getting up close and personal to the race as the rider’s power their way to the finish line, to exploring the stunning countryside and discovering the vibrant cities. There’s so much going on in Yorkshire. Why not stay for a few days and enjoy it all?



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As one of the UK’s largest independent vehicle leasing and rental companies and one of the country’s fastest-growing businesses, we are proud to be ‘Official Vehicle Partner’ to the 5th edition Tour de Yorkshire. We are delighted to be the ‘driving force’ behind the Tour for a second year following our essential operational support and supply of an extraordinary diverse fleet of vehicles for the 2018 TDY.

Global supports extraordinary endeavours and elite sports teams across the region including Leeds United Football Club, the Leeds Rhinos and the upcoming 2019 UCI Road World Championships. We share the same winning values as the elite sports teams we support and are privileged to play a vital role ensuring Yorkshire’s world-class sporting events run smoothly.

If you are a team, rider, or part of the wider sporting endeavour and require a trusted partner to keep you on the road, why not take a tour of our showroom and browse the high-specification vehicles from the world's leading manufacturers? Visit globalautocare.co.uk/global-showroom to see our extensive range of vehicles. 

Twitter: @GlobalAutocare
Instagram: Global.Autocare


In 2014, Le Grand Depart passed by our brewery gate. It was such a momentous occasion it’s something we still talk about to this day so when the chance came up to support the Tour de Yorkshire we jumped at it!

Our hometown of Masham, North Yorkshire, has seen lots of cycling action following the first Tour de Yorkshire three years ago and as passionate fans of international cycling, we’re proud to see our wonderful home county showcased on the international cycling stage.

It promises to be a cracking weekend and it will be fantastic to see the support of communities coming together across the region to celebrate the event. 

What better way to watch the racing than with a pint of Black Sheep? Find out more...

Enjoy the race!


Soreen, the UK’s favourite Malt Loaf brand has been fuelling cyclists for 80 years. The perfect ratio of 2:3 slow/fast release energy, its great taste and low fat content makes Soreen the perfect energy source for cyclists of all abilities, from the elites of the peloton to family outings in the park.

This year Soreen will once again be fuelling Tour de Yorkshire with Soreen Malt Loaf Bar which contains 31% less sugar and 81% less fat than the average snack bar. In addition to this, Soreen are offering lots of helpful information to make getting out with the bike nice and easy, ranging from cycle tips to local cycle routes. Check out www.soreen.com/soreencycleproject to learn more.  


Sky Betting & Gaming – The Tour Makers’ Champion

As one of Yorkshire’s fastest growing companies employing over 1300 staff in Leeds and Sheffield, Sky Betting & Gaming is proud to support the people who volunteer their time and energy as Tour de Yorkshire Tour Makers. From our origins in Harrogate to the tremendous growth we’ve achieved in the last few years Yorkshire, its people, places and economic environment, have been instrumental to our success.

Our employees are not only race enthusiasts, sportive riders, bike commuters, and passionate advocates for cycling, but they are also committed to making a positive difference to the communities in which they grow and develop their careers - whether that’s by donating to local charities, volunteering in the community or banging the drum for our region. So not only will we be providing kit to the 1800 volunteers needed to make the race a success, we’ll also be lending our own helping hands over the weekend of the Tour by volunteering Tour Makers of our own. We can’t wait. https://skybetcareers.com


Leeds Bradford Airport (LBA) is one of the fastest growing regional airports in the UK flying to over 70 destinations across 26 countries, including 11 European capital cities. Serving the UK top 10 cities of Leeds and Bradford, as well as the wider region, Yorkshire’s Airport had a record year in 2017 handling over 4m passengers with further growth predicted. Proud to serve as Yorkshire’s international gateway, LBA has both direct and indirect access via Heathrow, Schiphol and Dublin to worldwide destinations including North & South America, Far East, Middle East, Australasia and Africa. With new ownership, the airport is embarking on an exciting development period, looking at increasing its capacity to seven million passengers with an ambition to deliver an increase in services to reflect the size and wealth of its catchment area through major developments to its terminal infrastructure and route connectivity.



Ready to raise a glass after a long day supporting your cycling heroes? 

Whether you’re cutting back on the alcohol, or designated driver to the Tour this year, don’t worry, we’ve got you covered! We’re serving up the UK’s best-selling alcohol free wine, Eisberg so that you can celebrate a great day of high-octane cycling action – without the alcohol. 

Available to enjoy at the finish line and throughout in a crisp Sauvignon Blanc, and a delightfully fresh and light Sparkling Blanc and from only 26 Kcal per 125ml glass - Eisberg guarantees that there really is something for everyone at the event. 

Andrew Turner, of Eisberg comments: “Whether you follow the cycling scene throughout the year or are simply planning on enjoying a day out in your local community, we think it’s important that if you are not having a drink, for whatever reason, you are able to feel part of the occasion. 

“We see a real connection in the passion that the Tour de Yorkshire brings to everyone that attends and simply put, we’ll be on-hand to help everyone celebrate after a long day in the saddle or on the sidelines.” 

Peter Dodd, of Welcome to Yorkshire said: “We’re delighted to have Eisberg on board as the official alcohol free wine of the Tour de Yorkshire. It’s the perfect refreshing drink whether you’ve been spectating or cycling, and we’re sure everyone will enjoy sampling this at each of the finish lines this week.”

For more information visit www.eisberg.co.uk and keep up with our news on Facebook.com/eisbergwine



Since 2012, the French brand Le Coq Sportif has made its highly technical products and tailor-made services available to the Tour de France’s riders.

The official partner of the third biggest sporting event in the world and of many emblematic cycling races such as La Vuelta, Paris-Nice and Critérium du Dauphiné, Le Coq Sportif also supports enthusiasts, in particular on L’Étape du Tour, the benchmark event on the amateur cycling calendar. Discover our “Cyclisme Performance” collections, which take advantage of the technological advances developed for the leaders of the Tour de France, in Le Coq Sportif boutiques and on lecoqsportif.com


Cycling is one of the sports to which, Tissot, the number one Swiss traditional watchmaker in terms of volume and a member of the Swatch Group – the world’s largest watch producer and distributor – is most committed. It has been a sponsor of cycling events for over 50 years, including for the Tour de France from 1988 to 1992. Tissot further enhances its commitment by its association to the International Cycling Union (UCI) in 1995. These sponsorships are a mean for Tissot to attract a wide audience of people who can associate themselves with this sport based on endurance and achievement. Further to this partnership, Tissot becomes Official Timekeeper and Sponsor of the World Championships of road, track, mountain bike, BMX and the World Cup Classics track series as well as the Mountain Bike World Cup. Since 2016, Tissot is proud to be back as Official Timekeeper of the Tour de France, one of the most prestigious road cycling events in the world.



Mavic, your trusted partner for 128 years. Mavic, established in 1889 is a French manufacturer of integrated Wheel-Tyre systems for maximum performance, plus components for discerning cyclists to professional racers. Mavic designs in the Alps in Annecy, France and develops leading innovative technologies for its comprehensive rider’s equipment range. Mavic is also on the road at your side on the largest sportive events with its neutral yellow and black technical assistance. More detailed information on our website at www.mavic.com, Facebook page, Instagram and Twitter channels.



Fueling passions.

NAMEDSPORT> is proud to be the Official Sports Nutrition partner for The Tour de Yorkshire. 

Born from a passion for sports and all things cycling, NAMEDSPORT> sponsor some of the most prestigious road cycling events across the globe. In 2018 NAMEDSPORT> remains the Official Sponsor of both the Giro d’Italia and La Vuelta. We are also the Official Sports Nutrition supplier to some of the most prestigious UCI World Tour Cycling Teams including Astana, Trek-Segafredo, Bahrain-Merida and UAE Team Emirates. As their official nutritional partner, the teams rely on our products to satisfy their exacting demands before, during and after each race. Our range of Sports Nutrition products provides the teams with the nutrients required to optimize in-race performance and to assist post-race recovery. 

NAMEDSPORT> has over 30 years’ experience as a leader in the field of Natural Medicine and was launched with the aim of promoting a healthy, innovative and effective collaboration between sports medicine and sports performance. 

NAMEDSPORT> only uses effective, cutting-edge formulas containing first-rate ingredients in our products, carefully developed by a dedicated research team of leading coaches, professional athletes, scientific researchers, and nutritionists. All NAMEDSPORT> products comply with national and European regulations. 

If you are serious about cycling, look out for us at the Tour de Yorkshire and come and sample our NAMEDSPORT> Superfood! 

For more information about NAMEDSPORT> Sports Nutrition Products, the latest news on our UCI Cycling Teams and Cycling Event Partnerships visit: www.namedsport.com

Our Sponsors

The Tour de Yorkshire would not be possible without the support of our fantastic partners.

See also: Bike Libraries UK | Yorkshire.com | Cycle Yorkshire

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